Your product will sizzle when the right hot buttons are pressed.
All of us buy things on impulse when our emotions are triggered, not by reason.
Unfortunately, few know how to successfully push these buttons or provide the right ones.
One of these buttons is your subject line or headline. You need a subject line for the internet that compels your future clients to read your message. The wrong one will trigger the delete key. Worse yet, if not worded correctly, your email will wind up as spam and never see the light of day.
- February 27th