Value Based Marketing is all about getting the greatest results with the least amount of money to get the job done…great news for physicians and medical practices or new businesses that have a tight budget when it comes to marketing.
One of the best marketing strategies that accomplish this (and often overlooked) is a press release. When a press release is issued, not only does the public view it, but also search engines discover and pick it up. It pushes your ranking up dramatically to get you seen o the first page of the searches that your market is doing.
Within the press release, you are able to include a boilerplate (it should be the same on every press release you send) with a basic description of who you are and what you do. Give relevant statistics, or any information that makes you seem newsworthy in a general sense (being a major international organization, a published author, etc.) Then add, “For more information about (your practice/Site or new services/products), please contact your Name at Your phone number.
Distribution
For the budget-restricted businesses, there are several free distribution sites, which carry with it some small restrictions or caveats.
For the complete novice, see PRUrgent.com. It offers instruction on writing press releases complete with downloadable samples to try your hand with in addition to distributing your finished release.
Additional Free Sites to check out:
NewswireToday.com: (it’s premium service permits additional distributes features such as logo insertion, photograph of products and a few more perks).
PR.com: complete company profile permitted along with press release distribution.
PR Buzz.com: distributes free to search engines, blogs and various news sites.
PRLog.org: distributes free to Google News and various other search engines.
24-7PressRelease.com: free release distribution with stipulation of ad support.
1888PressRelease.com: their premium services provides permanent archiving and optimal placement.
EcommWire.com: deals with ecommerce and must include links, image and 3 keywords of theirs.
Express-Press-Release.com: located in 12 states.
ClickPress.com: distributes to Google News and Topix.net. Their paid gold level supplies additional sites (e.g.LexisNexis)
Free-Press-Release-Center.info: Gives a web page with one keyword link to your site along with release distribution. Their pro-upgrade supplies three links and permanent archiving with additional perks.
i-Newswire.com: distributes to search engines and various sites. The premium membership provides ability to add graphics.
PR9.net: add supported distribution PR-inside.com: European based site.
PRCompass.com: distribution with a twist. It can be upgraded with popular votes.
Press-Base.com: release submission for their front page and the category selection is yours to make.
PressAbout.com: press release is distributed in bog format
PressMethod.com: services dependent on contribution size
PRLeap.com: distributes to search engines, RSS feeds and newswires. Premium category gives better placement.
TheOpenPress.com: distributes plain formatted releases. HTML-coded releases are in their paid service.
Paid press releases offer additional services like better placement, graphics and no ads. They usually carry packages offering a certain amount of releases distributed over a period of time. The one most popularly used is PRWeb.com
So, shall we create some exciting press releases for you? Call for your free consult at 561-325-9664. Speak to you soon!
