Back on June 27th of this year, The medical strategist posted on how to make your website mobile-friendly.
Permalink: https://themedicalstrategist.com/blog/websites/3-steps-to-make-…te-user-friendly/
Making your website user-friendly is extremely important to ensure your patients return.
Websites with clear menu tabs and transparent information were statistically preferred according to Usability Tools results of a case study that analyzed and tested the websites of 8 universities.
We have all come across a website or blog that is not user-friendly, doesn’t work or doesn’t allow us to find what we are searching for and it is a pain. Why would we return to a site like this? We quit and go to a different site for the information that we want.
Making sure your website is user-friendly can be tricky. The key is to envision yourself as the patient. An effective user-friendly website includes:
While It’s almost 2019, Websites Still Aren’t Mobile Responsive
This month David Pring-Mill asks the question on DMNews (Data Strategy Technology site) “Why are there still websites that aren’t mobile responsive?”
This is a good question. You’d think that if professionals took the time to add content to their website and had important messages to impart, that they would run to make sure that their sites were mobile-friendly. After all, the majority of viewers are now reading the information on their smart devices like phones and iPads. If they can’t read it, they wont! It’s as simple as that.
“Businesses that are not tech-first still think the best way to reach target audiences is through desktops,” Dar said. “Another explanation is businesses have perfected their funnel online for the PC, and it would require a complete business shift to shift everything toward a mobile-first process. Some businesses decide to go mobile but focus their efforts in building out a mobile app and forget about the mobile web funnel.”
“While businesses have put efforts into building apps and controlling the full funnel through it, there is still plenty of room for a mobile-optimized website to support consumers who don’t want to install another app. The best experience a business can build out for its clients is a seamless, cross-channel funnel where all touch points are optimized for the size of the screen, the type of activity, and the environment which they are in.”
“Businesses running day-to-day (are busy) so getting mobile-friendly is an easy task to put off since there is nothing broken, per se. Millennial business owners are more likely to consider their website and a mobile-first approach as high priorities, while Gen X and Boomers likely consider them lower down the list”.“A website that is not fully responsive on mobile platforms has a difficult time gaining appreciable organic visibility. For a business, its website needs to be visible and informative. Websites give businesses opportunities to reach customers at every stage of the buyer journey. Producing guides, videos and other informational content enables marketers to engage with potential customers even before they know exactly what they need or what businesses they are comparing”.
