The most effective way to grow your practice is through medical marketing to the nearby community. After all, it is the pool from the local community that will be your prospective patients.
Unless you are in a rural setting where you are the only medical provider or healthcare facility within 100 miles, local marketing competition can be fierce. The good news is that with content marketing and social media platforms, local medical marketing is becoming increasingly effective.
Content Creation Captures Attention
Content marketing is increasing in popularity because it not only captures attention but also encourages engagement with your target audience. Already we are seeing more funds being allocated to local marketing as more professionals see the importance and are outsourcing production of their content. This includes blogs, newsletters and social media.
Videos are Going Mainstream
According to Borrell’s 2018 Local Marketing Survey, 46 percent of SMBs are trying something new and video is the leading choice because 51 percent who use video see it as highly effective. Social media is the number one method for distributing these videos. A full 66 percent of millenials engage with brands after viewing videos on social media, according to a study by Brightcove in November 2018.
Videos work well with medical marketing as you can produce videos of procedures, conditions, medical equipment and anything related to the services that you provide.
Geofencing Will Become more widespread
Programmatic recruitment advertising will be extremely advantageous in 2019 for companies in highly-competitive sectors like healthcare to reach the right prospects.
Geofencing is the use of global positioning (GPS) or radio frequency identification (RFID) to define a geographic region. The administrator can then set up triggers that send a text message, email alert, or app notification when a mobile device enters (or exits) the specified area.
So, businesses can section off a geographic area and communicate with devices within that space.
Have you started to shoot videos or take advantage of geofencing yet?
We can help you with your video scripts and suggest ways to improve your shots. Contact us for a free consultation so that we can discuss your needs, Barbara@TheMedicalStrategist.com