041 Gary Schneeberger: How to Bite the Dog

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In this episode, Barbara and Gary discuss:

• The 3 ways that you can commit news.
• The purpose of the press and reaching their audience.
• The best practice for effective PR.

Key Takeaways:

• The best way to commit news is to upset the expectation.
• The easiest, cheapest way to keep track of your area of expertise fits in the media and what’s going on in the culture is to use Google Alerts.
• Target your press releases to the proper audience. 

“Effective PR isn’t rocket science and it’s not dumb luck. It’s the wise leveraging of expectations and opportunities in the media and in the marketplace.” —  Gary Schneeberger

Connect with Gary Schneeberger:  

Twitter: @gschneeberger

Website: weroar.la

Book: Bite The Dog: Build a PR Strategy to Make News That Matters

LinkedIn: Gary Schneeberger

Instagram: @garyschneeberger

Connect with Barbara Hales: 

Twitter:   @DrBarbaraHales

Facebook:   facebook.com/theMedicalStrategist

Business website:www.TheMedicalStrategist.com

Show website:   www.MarketingTipsForDoctors.com

Email:   Barbara@TheMedicalStrategist.com

Books:

• Content Copy Made Easy
• 14 Tactics to Triple Sales
• Power to the Patient: The Medical Strategist

YouTube: TheMedicalStrategist

LinkedIn: www.linkedin.com/in/barbarahales