In discussing 7 medical website mistakes to avoid, it is actually what should be on the site that may be currently omitted. They are:
- Clear Call to Action
What is it that you want viewers to do when they visit your site? Typically, it is to make an appointment for an office visit, call for further information, sign up for a digital newsletter/Ezine. If you don’t make this obvious on the site, you are leaving it up to chance. Have persuasive wording that makes prospective patients feel that you have the solutions they are seeking to the problems they have.
2) Clear Contact Information
No one is going to search for your telephone number and office address if it isn’t obvious. Make sure that this information is predominant on the home page and also seen from each page thereafter.
3) Easy Navigation
Make sure that your visitors can easily navigate through your site. Have tabs for the places that your viewer will be searching for and a way to get back to the home page.
4) Implement SEO (Search engine Optimization)
The majority of your site visitors will land on your home page by using a search engine like Google, Bing, Yahoo so you need to optimize your site. This way the search engines know what your site is all about, what your services are and who you are. It makes your site visible and easily found by those searching for your services.
You need to incorporated targeted keywords and phrases (long-tail keywords with 3-4 connected words) which are relevant to your site. This should follow through on Meta tags, title tags and keyword tags.
5) Relevant Content
Create content that is relevant to your target audience. If you are an orthopedic surgeon, you will want to discuss bone and muscle related diseases, not pediatric vaccinations (or worse yet, stories about your car). The information must be in sync with what services you provide and what your medical practice is about.
6) Consistent Message
Whatever your message is for your medical practice, it should carry through on your website pages, brochures, business cards and newsletter.
7) Analytics
Sign up for an analytical tool (Google has one that provides very useful information). The thing is, you need to actually view the statistics on a regular basis so that you know what is working and what isn’t, enabling you to tweak your site for success. This tool may also be available through whichever server you are using for your website. This invaluable analytical tool will inform you about the reception you get from your online visitor, like the pages visited, how many pages were viewed and where the viewer was from.
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