LinkedIn Sales Navigator Outreach Workflow & Message Templates for Physician Engagement
Here’s a step-by-step workflow to efficiently find, engage, and convert private practice doctors using LinkedIn Sales Navigator, along with message templates you can customize.
🚀 Step 1: Build a Targeted Physician List in Sales Navigator
Use Advanced Search to filter physicians who match your ideal profile:
- Industry: Healthcare, Medical Practice
- Job Titles: Physician, Doctor, Private Practice Owner, Medical Director
- Company Size: 1-10 employees (filters out hospital-employed doctors)
- Years of Experience: 15+ (more likely to be in private practice)
- Geography: Specific cities/states (if needed)
- Keywords: “Private Practice,” “OBGYN,” “Cardiology,” etc.
✅ Action: Save leads so LinkedIn alerts you when they change jobs, post content, or engage.
📌 Step 2: Warm Up Before Messaging
Before sending an InMail, interact with your leads:
- Engage with their content (Like, comment, share).
- View their profile (Some will check yours back).
- Follow their practice page (if they have one).
This makes your outreach feel more natural when you message them.
📬 Step 3: Personalized Connection Request (Optional)
If their settings allow, send a connection request first before using InMail.
🔹 Template for Connection Request:
“Hi Dr. [Last Name], I often work with private practice doctors looking to grow their online reputation. I came across your profile and would love to connect. No pitch—just a quick conversation if you’re open to it. Looking forward to connecting!”
✅ Goal: Get them to accept your request before deeper engagement.
✉️ Step 4: Initial InMail – Start a Conversation, NOT a Pitch
If they don’t accept your connection request, go straight to an InMail message.
🔹 Message Template (Cold InMail):
💡 Make it short, personal, and not overly salesy.
Subject: Quick Question, Dr. [Last Name]
Hi Dr. [Last Name],
I work with private practice doctors to help them attract more ideal patients and improve their online presence. I noticed your practice and wanted to reach out.
No pitch—just curious: Have you ever thought about ways to improve your online reputation and patient engagement?
Happy to share a few quick ideas if it’s relevant. Either way, hope you’re doing well!
Best,
[Your Name]
✅ Why it works:
- Starts with curiosity, not a pitch
- Focuses on their pain points (not your services)
- Ends with a low-friction question
📌 Follow-Up if No Reply (1-2 Weeks Later)
Subject: Just Following Up, Dr. [Last Name]
Hi Dr. [Last Name],
I know how busy doctors get, so I wanted to follow up quickly.If growing your practice’s online presence or getting more reviews is on your radar, I’d be happy to share some insights. Let me know if a quick chat makes sense.
Best,
[Your Name]
✅ Why it works:
- Acknowledge their busy schedule (shows empathy)
- Reaffirms value without pressure
📞 Step 5: Book a Call or Provide a Resource
Once they reply positively, move them toward a low-commitment next step.
🔹 Reply Template (If They Show Interest):
Great to hear, Dr. [Last Name]!
I’d love to share some quick strategies that have helped other private practice doctors improve their online reputation and attract better patients.
Do you have 10-15 minutes this week to chat? If so, here’s my calendar: [Insert Scheduling Link].
📌 Alternative: Offer a Resource
If they aren’t ready for a call, offer a helpful resource instead.
No problem! I actually have a short guide on [topic] that many doctors find useful.
Want me to send it over?
🔄 Step 6: Stay on Their Radar
If they don’t book a call yet, continue light engagement:
- Comment on their posts occasionally
- Send a check-in message in 4-6 weeks (e.g., “Just checking in—has your practice been focusing more on patient engagement recently?”)
- Share relevant insights via LinkedIn posts
🚀 Bonus: Example LinkedIn Post to Attract Doctors
Since content builds credibility, here’s a sample post to attract physicians:
📌 Post Title: “The #1 Mistake Private Practice Doctors Make With Online Reputation”
💬 Post Body:
“I was speaking with a private practice doctor last week, and he mentioned how frustrated he was with negative reviews hurting his reputation.”
“The mistake? Waiting until patients leave a bad review before taking action.”
“Instead, the key is to proactively ask happy patients for feedback before they leave!”
✅ 3 simple ways to do this:
1️⃣ Have front desk staff ask for reviews at checkout
2️⃣ Send a text follow-up with a review link
3️⃣ Respond to every review (good or bad) to show you care
💡 Are you doing this in your practice? Let me know your thoughts!”
✅ Why this works:
- It’s non-salesy
- It shows expertise
- It invites engagement from doctors
📊 Final Workflow Summary
1️⃣ Find private practice doctors using Sales Navigator filters
2️⃣ Engage with their content before messaging
3️⃣ Send a soft connection request (if possible)
4️⃣ Send a non-salesy InMail with a question
5️⃣ Follow up if no response
6️⃣ Book a call or send a resource when they reply
7️⃣ Stay top-of-mind with light engagement
