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How to Become a TikTok Influencer
In this episode, Barbara discusses:
-How to Become a TikTok Influencer
-The Topics You Should Discuss on TikTok
-How TikTok Can Benefit You
Key Takeaways:
“People don’t go viral overnight with their first video. It takes time, frequent and consistent posting for weeks or months. They may not see any results until all of a sudden one of your videos goes viral. ” – Barbara Hales
Connect with Barbara Hales:
Twitter: @DrBarbaraHales
Facebook: facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales
Email: Barbara@barbarahalesmd.com
Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist
TRANSCRIPTION (113)
Dr. Barbara Hales: Welcome to another episode of Marketing Tips for Doctors. We’ve been on a hiatus for a while doing other very exciting projects, which you will be hearing about soon. In the meantime, we’re going to be regular again. Today’s episode is on becoming a TikTok influencer and how it can change your life.
Become a TikTok Influencer
Dr. Barbara Hales: Becoming a TikTok influencer is a great way to grow your medical practice, promote your services, and sell your products. Professionals giving advice get millions of views, not just hundreds, and people want to see you in a video. Research shows that 85% of people would rather see videos than other forms of communication from brands.
People are going online with their smartphones to apps and seeing the videos that are released. Creating videos and uploading them to your TikTok channel attracts patients and increases your visibility. TikTok is not going away anytime soon. It has almost become a part of today’s fabric of society. It’s a reflection of who people are and what they do. For all attention deficit people, it increases your visibility engages people and attracts a crowd.
Algorithms
Dr. Barbara Hales: Algorithms reward videos that are following current trends. If your video has a song that’s trending, it’s going to get bumped up the ranks, no matter what you look like. This should be comforting since your initial recordings can be quite amateurish, but the app and viewers are quite forgiving.
Think about this for a moment. TikTok is an absolute goldmine. It provides local content for its users. Because of the content, it just goes viral. Know your competition. Although there are people who are already in about every niche, there’s always room for more. Look what your competition did to make the video viral. What can you learn from it based on the subject or method they employed? The thing is, you have to be unique and draw adoring fans and followers who will eventually make you a leader, a TikTok influencer.
TikTok Influencer Benefits
Dr. Barbara Hales: There are several benefits to being a TikTok influencer. First of all, becoming an influencer boosts your SEO or Search Engine Optimization. Suddenly, you jump from page 25 to page one in Google search, and you will be the one that Google and other search engines will refer people to. Marketing on TikTok is fun and doesn’t have the same stress that other media produce.
It then reminds me of my latest health consultation. My net crit when I rotated my head, was accompanied by an occasional ache. It was obvious to me that this was the first sign of arthritis. And perhaps I could nip it in the bud with some special exercises recommended by a specialist. Consulting a chiropractor was on my to-do list. But of course, when something isn’t an emergency, it can sometimes be put off. Do you know what I mean?
I often forgot about it completely until the egg returned. slipping through TikTok videos as a diversion from research. A chiropractor popped up. His video was well done and explained medical issues in a very succinct way with model demonstrations. The doctor discussed the very thing that I wanted to hear about and what do you know, he was located quite close to my home. I thought what the heck, here is my chance to take care of my issue, and found myself calling for an appointment. If it weren’t for the TikTok video, I probably would still have this on my to-do list and if I consulted with the chiropractor, it might have been him. These tactics were well planned and very strategic.
This reminds me of… well… me. When I first started my medical practice, I had no patience but using marketing strategies and reaching out to people netted me 10,000 active patients during my time in practice. I implemented all these Social marketing techniques that were available to me.
For you, the latest and greatest is TikTok because it is so user-friendly and approachable to the people that you want to reach, even if you’re dancing like a cockroach every once in a while.
Crucial Principle in TikTok
Dr. Barbara Hales: The crucial principle about creating TikTok is that you have to understand your audience, your patients, and prospective patients, it comes down to figuring out what the issues are, what they want to say, and providing them with the solutions to the problems they are struggling with. In other words, figure out what they want, and give it to them.
Now that you have decided to create a video for TikTok, take these three simple steps. First, think of who you are targeting and the one message that you’d like to convey in this video episode. Two, pick a background song that is appropriate and currently trending with no extraneous sounds that will interfere with your video. And three, make sure the lighting is good. Now you are ready to upload the video onto your channel and go live.
You may not be well known or successful in the first few weeks, but stick with it, continue, and persevere. Eventually, you’ll get successful as you refine your videos with every succeeding release. People don’t go viral overnight with their first video. It takes time, frequent and consistent posting for weeks or months and they may not see any results until all of a sudden one of your videos goes viral. And that’s it.
Closing
Dr. Barbara Hales: Hear more about how you can become a TikTok influencer and the topics you should talk about. Go to https://www.themedicalstrategist/contact and we can talk more about it. Speak to you then!
