Does your website have a blog attached?
Blogging is one of the best ways to boost search engine ranking, attract prospective patients and add fresh, meaningful content to your website.
Avoid these mistakes when starting out
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1. You Have No Plan
Imagine if a basketball team came onto the court but didn’t know the rules of the game. It would be quite chaotic, wouldn’t it? Not knowing the rules of the road is fraught with disaster.
Starting a blog with no plan is much the same. Before starting to post, you need to:
- Identify your keywords
- Decide what content is relevant to your reader
- Choose topics that are of interest to your reader
- Decide your goals
If you are all over the place, not only will you lose your readership and fail at your goals, but also the search engines won’t pick up on what you are really all about and they won’t be able to categorize you properly when people search.
Consult with your staff and get their input.
Invest a specific amount of time on your content, building your mailing list and promoting your blog.
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2. You don’t have the time or interest in Writing
You don’t need to write a thesis every time you post a blog. The thing is, people follow you because of your personality shining through rather than dictating to them. Entertain and engage your reader in addition to educating them.
Should you discover that writing is truly tedious or time-consuming, the good news is that you don’t have to do it alone, just as you don’t interact with people alone in your practice. Your staff fields questions with your patients everyday and they each have expertise or experience with several aspects of your practice. Assign post creation to each one and have them contribute to your blog twice each month. You may find that they actually enjoy doing this and want to assert a larger role.
Think of the solutions you provided to questions that were often asked in your consultations. As you work on these topics, you may soon discover that writing is easy and exciting.
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You Don’t Have Followers
When just starting out, remember that success in blogging is a slow process. Don’t expect success in the first month of blogging.
Ask yourself the following:
- Do I have relevant content?
- Is the content engaging?
- Is the content written in an easy-to-understand manner and not too difficult to read?
- Do I add a Call-to-Action at the end of each post?
A call-to-action is something that you want the viewer to do after the post has been read.
Examples of a call-to-action are to:
- Call the office for an appointment/consultation
- Subscribe to the post or newsletter
- Add comments to the box below
- Request the premium (i.e. tip sheet, whitepaper, Ebook, Infogram, sign up for Instagram site, copy of slides)
Additional Inspiration
Nothing will happen if you read the article and then have no followup. Starting working today, and become productive. The thing you have to do now is to take action.
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