Why should you care about being branded an authority? After all, as a physician, prospective patients and followers would already assume that you are an authority. You don’t need to have your own television show or make headlines in the tabloids. (Think again!)
The thing is this. Becoming known as THE authority in your field will drive more traffic to your website, boosting your search engine rankings, and attract more prospective patients who will clamor for appointments and your services.
It’s a snowball effect. More clients using your services means even more patients along with strengthening your brand. These are the two goals that every physician and health professional should consider worth pursuing. But how can you do this? You may not be well versed in marketing and you more than likely don’t have the time.
But…There is a Way
Physicians can achieve this goal by working with a marketing expert…not just any marketing expert. You want one that is well-versed in health marketing and is familiar with how to deal with patients. A great way to do this is by working with a health marketing expert that is also a physician…one who promoted a practice herself with success.
Think about it. If you were looking to select a new pediatrician for your kids, and cost wasn’t an issue, how would you make this choice? Simply put, you’d look for the most well-respected, expert pediatric professional in your area. You’d look the doctor up online to see the credentials and the ratings. The same goes for a lawyer or a realtor if you were selling your home. You’d want one that had the best statistics and one that you could easily work with. Expertise matters, and working with a health marketing expert will establish YOU as the expert in your field. There will be no competition with your colleagues and the doctors down the road. It will ensure that you have a steady stream of new business and it guarantees that your patients will not only be willing to obtain your services, but also to refer friends and family as well.
That in a nutshell is why branding yourself within your specialty is crucial. But as you can well imagine, there’s a lot that goes into such a campaign. From publishing a best-selling book to publishing articles, creating a newsletter and more, you will stand out above the rest.
Just think of your website. By now, most health professionals have a website. But there’ a big difference between any old website and a website that effectively positions you as an authority within your niche. And because your website often creates the first image of your practice for prospective patients, if it doesn’t create the right impression, you’re going to be fighting an uphill battle to establish your unique value to patients.
Try it, You’ll Love it
Call for a free consultation at 516-647-3002. Let’s discuss your needs and get you on the right path. Speak to you soon!
