Physicians, and other healthcare providers are already struggling with time constraints. Let’s face it, there are only 24 hours in a day and with all the practice concerns and responsibilities, towards your patients you’re already juggling this with your home life every 25 hours out of 24! I get it.
Unfortunately, without social media involvement, blogging and content creation, you simply won’t be visible when prospective patients do an online search for you- unless of course you practice in an area where you are the only doctor for thousands of miles around. (Possible but highly unlikely!)
Here’s the good news! You’re already getting your information for your blogs. Patients are coming to you daily with questions- many the same questions. Why not put out an FAQ each week. (frequently asked questions and answers). Patients are always looking for solutions to the problems they are struggling with in your specialty and for you it would not be difficult. What are your nurses dealing with? What new breakthroughs are in your specialty? What was just highlighted in your journals? What topics are discussed at rounds? These all make for good blog posts.
You don’t even have to write them all yourself. Have a calendar where each person in your office i assigned a day to write up a small article on a chosen topic and keyword. Make guest blogging possible for your referral network with exchanges of your own messages. Not only will your posts be taken care of, you will be putting yourself before a wider audience that you may not have had access to.
What type of Content Should You Use?
Simply put, content is for educational purposes. People want answers. They want information. They also want to be entertained. Let’s face it, where you able to read 3 chapters of any medical tomes without nodding off? When you put out information, make it readable and enjoyable to read. Add stories to illustrate a point. People will understand your message better and with a story, they will be able to remember your message.
Google’s algorithms look for engagement and interaction. Post purchase ventolin hfa your messages in a consistent fashion, This means more than trying to start out writing on a daily basis which may be overwhelming for you. When people comment or ask questions, respond to them so they can look to rely on you. Not only will Google and other search engines take notice, but prospective patients will notice as well. Everyone wants to go to a compassionate doctor who is interested in them and takes the time to validate their concerns, It gets harder to find good practitioners like yourself.
Populating all the Social Media Sites
It’s all well and good to have an account with Twitter, Pinterest, Instagram, Facebook, Google+ and more. But who can keep posting to all them?
Well, you can of course! There are plugins that post automatically to all these sites from your blog without you having to enter each one separately. So, you can really spread your message by getting a lot of views. Set up your account for responses to these posts to come to your email so that you can respond to them.Recognize your limits. You don’t have to have a Facebook page, a Twitter account, a WordPress blog, a Google+ page, a Tumblr, a Pinterest page and so on…the list of social networking possibilities is endless. Choose two or three social networks that you understand and that you enjoy using. Don’t try to blanket every social network with content from your clinic or company.
Implement a social media manager like HootSuite where you can schedule your posts on the various sites when your target viewers are more apt to see them. This way you can write several posts at a time and have them scheduled to appear at future times and dates.
Still don’t have the time or interest to get involved in content marketing and health content creation?
No worries! Outsource it! Contact Support@CompleteContentPackage.com and we can get you started! Any questions? Please ask. We have the knowledge in your field and are eager to work with you. Let’s start a dialogue.
