Tools
custom reports and team-based projects. You can try it out and see the results based on the keywords or URL that you typed in.
Features provided by SEMrush include:
Analytics Reports
This gives you insight into your competitors’ strategies and link building.
Organic Research
- See competitors’ best keywords
- Discover new organic competitors
- Observe position changes of domains
Advertising Research
- Uncover Your Competitors’ Ad Strategies and Budget
- Analyze Your Online Rivals’ Ad Copies and Keywords
- Discover New Competitors in AdWords and Bing Ads
- Localize Your Ad Campaigns
Backlinks
- Conduct a deep link analysis
- Understand referring domains’ authority
- Check backlinks’ types
- Spot your links’ geolocation
Keyword Research
- Find the right keywords for SEO and PPC campaigns
- Gather phrase matches and related keywords
- Get long-tail keywords
- Explore multinational and multilingual environments
Tools
Cross, combine and visualize SEMrush data to compare competitive domains and estimate keyword difficulty with a few clicks.
Keyword Difficulty
- Find keywords with less competition
- Estimate keyword difficulty instantly
Domain vs. Domain
- Set side-by-side domains’ comparisons
- See domains’ common and unique keywords
- Visualize data
Charts
- Compare domains with key visibility indicators
- Conduct competitive analysis in only a few clicks
My Reports
- Gather all the SEMrush data in one elegant custom PDF report
- Design your report using branding and commenting features
- Share and schedule your reports to go out on a regular basis
Keyword Magic Tool
- Get over 2 million keyword ideas
- Use Keyword Grouping to segment your keywords by topic
- Pick the best keywords and save them in Keyword Analyzer
- Export your selected keywords to other SEMrush tools
- Create up to 50 target keyword listsPosition Tracking
- Track your positions for any keyword
- Discover local competitors
- Group keywords with tags
- Target different devices
Site Audit
- Check your site’s health with our SEO analysis tool
- Prioritize SEO issues and decide what to fix first
- Track SEO optimization progress
- Find and fix hreflang mistakes
- Ensure the security of your website with HTTPS checks
- Detect all possible AMP implementation issues
Social Media Tracker
- Develop a winning social media strategy
- Track and analyze results
- Build amazing reports
Social Media Poster-
Save time by having all your posts done in your spare time, yet appearing throughout the week or month without having to do additional work on them.
- Post to Facebook and Twitter from one place
- Schedule posts and manage your schedules
- Save time on social media management by using advanced features
- Analyze your content performance
Brand Monitoring
Since it is so crucial for immediate damage control, isn’t it also crucial to know what people are saying about you right away? This tool enables you to do so. It also shows you the backlinks which is important to boost your search rankings.
- Monitor Your Brand Reputation
- Discover New Opportunities
- Track Backlinks
- Learn from Your Competitors
On Page SEO Checker
This is your search engine optimization of your pages on your website. See how it is performing (so that if you need to change your keywords for more effectiveness, you can do so.
- Analyze Google ranking factors affecting your website’s performance
- Get actionable recommendations based on collected data
- Carry out in-depth comparison analysis of Google’s top 10 performers
Backlink Audit Tool
Often spammers or unrelated sites are trying to attach themselves to your website. You may not even know! But if it is a company or individual who is not ethical, you wouldn’t want your clients/patients being lured. You also don’t want search engines to think that the less than honorable site is related in some way to yours.
- Find all your backlinks using the Search Console integration
- Discover and remove potentially dangerous backlinks
- Send toxic backlinks to the Google Disavow tool
- Keep your backlink profile clean with regular recrawls
Organic Traffic Insights
- Unlock the ‘not provided’ keywords
- Merge Analytics and Search Console data
- Analyze keyword potential
Content Analyzer
If you are putting what you think is good content on your site but your viewers and prospective patients do not see the value or relevance in it, you are wasting your time. Analyzing how well your content is received, enables you to alter it to focus more on what people are interested in and dropping the duds!
- Assess your website’s content
- Measure the content you publish externally
- Compare the performance of different content pieces
MOZ.com
This website provides tools that drive traffic to your website. More viewers equal more prospective patients equal more patients equals growing your practice and achieving success!
MOZ has an all-in-one SEO tracking and research toolset with a beginner’s guide to take you through the principles and how-to’s of SEO. It shows you how to take advantage of the local searches that are done. Still confused? They have videos and virtual training as well.
Companies are also more self-aware in terms of their market shares compared to their competition. Comparisons of one practice’s marketing strategies to another would not have been possible a decade ago without the availability of enterprise tools.
Tune In
Check back here on Thursday as new tools and apps are presented to help you make the most out of your practice promotion and health marketing.
