The big marketing trend for 2018 is in videos. For professionals in the health field, there is an enormous opportunity. Explaining medical devices, techniques, and procedures are just the beginning.
Want patients to understand their options? Want patients to be comfortable and at ease with procedures? Seeing a video of them puts minds to rest while boosting compliance.
Video marketing is an incredible way to create personalized content that has a real impact.
Proof that Video Marketing is the Way to Go
Not sure that video marketing is the wave of the future? Here are a few statistics by HubSpot:
- Video is projected to claim more than 80% of all web traffic by 2019.
- Adding a video to marketing emails can boost click-through rates by 200-300%.
- Embedding videos in landing pages can increase conversion rates by 80%.
- 90% of customers report that product videos help them make purchasing decisions.
- According to YouTube, mobile video consumption grows by 100% every year.
- 64% of customers are more likely to buy a product online after watching a video about it.
- 87% of online marketers are currently using video content in their digital marketing strategies.
- A third of all the time people spend online is dedicated to watching videos.
- Video ads now account for more than 35% of all ad spending online.
- 59% of company decision makers would rather watch a video than read an article or blog post.
- Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.
3 Benefits of video marketing:
- Strengthens Brand identity and recall.
Incorporating design, logos and consistent content with site colors and voice, designates video marketing as the ideal tool to strengthen your brand identity, making you more highly visible and letting potential patients/clients know you.
According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. The beauty is that viewers also share videos they enjoy, which expands your audience and online reach. Make sure that your videos reflect the services you provide and the business or practice that you own.
2. Boosts ranking and SEO
Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically drive traffic to your website. Conversion is also increased. That means prospective patients want that appointment or procedure and clients are ready for your products and services. HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.
By adding video to your landing pages, website and content offers, it’s easy to improve your company’s SEO value and improve your click-through rates across the board.
The best part? Videos can be seen well on all devices!
3. Viral spread
Simply Measured discovered that video is shared 1,200% more than both links and text combined. Also, 60% of viewers will engage in a video post before a text post, according to Diode Digital and 92% of people who consume mobile videos share them with other people so it is easy to see how video content is a powerful tool to expand its reach online.
Convinced that videos are the way to go for this coming year but you’re not sure how to go about it? Here are two tools to help you as you throw your hat into the arena.
2 Tools to help with Videos and Moving Images
For those who would like to put out a quality video that includes more than the one your smartphone can provide, check out these two tools.
1. Animatron
Animatron enables you to upload the videos that you’ve created from your smartphones, tablets and laptops. They are then formatted for Facebook cover videos, Instagram Stories videos or even twitter, LinkedIn and Snapchat. Video creation can be time-consuming but with Animatron, you can easily produce animations and videos with the help of a virtual editing process.
Besides this, more than 200 animation templates, 500,000 royalty-free video clips and a host of assistance options are available to choose from.
Try your hand at explainer vids, gifs, whiteboard animations and fully formatted professional videos.
2. Giphy
Gifs are trending today. They’re entertaining, shareable across all marketing channels and great visual additions to otherwise text-heavy content for viewer engagement.
Here’s how it works: Upload your own video files or drag and drop a YouTube link into the GIF Maker. The video can then be incorporated into the portion you actually need.
Gifs are typically 3-10 seconds long. They work add a little humor, human interest, work extremely well for explaining concepts visually, and repurposing existing video.
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